Transliteration is the practice of converting words from one language to another. This is primarily done for the practical reason of ensuring that readers or listeners can read or hear a word in their language despite differences between the languages. In some instances, transliteration has also been used for artistic purposes such as poetry and opera. Experts argue that transliteration can be beneficial to people who do not have sufficient English knowledge or fluency. 

English to Marathi Transliteration is a significant feature of any English language business branding in India. The process of transliteration is a vital one for website development and other internet-related business. The Marathi language, spoken by about 64 million people, has a heavy presence on the internet and is used as the main language for written communication in several parts of India. Transliteration is also commonly used by people with insufficient fluency or knowledge in English or Hindi, which are mainly spoken in North India.

Here are some ways that transliteration can benefit your business:

1. Branding 

Branding is an essential part of any modern-day business. To maintain your business’s identity and gain a competitive edge, the name or logo of your brand should be unique. You will also want to make sure that there is a transliteration of your name in Marathi, Hindi, and any other relevant language. This can make it easier for you to maintain an identity in the local community where you operate.

Also Read: Where English to Hindi Transliteration is Needed?

2. Word-of-Mouth Marketing 

Word-of-mouth marketing (WOM) is an effective way for new businesses to build their client base. By offering good quality English to Marathi Transliteration solutions, one can get others to tell their friends and family about them through word of mouth. Transliteration allows one to communicate with a common man without needing English fluency. This makes it easier for people unable to understand or speak English to communicate with you. This will enable them to refer your solutions and products to their friends, raising your brand awareness in the local community where you operate.

Also Read: 12 Most Spoken Languages in India by Number of Speakers

3. Entering New Markets 

If you want to enter new markets and regions, you may need English to Marathi Transliteration for branding and marketing purposes. In some cases, you may even be able to use translation without transliteration as long as there is a good online presence in your company’s target language.

Also Read: Five Reasons Why You Need App Localization?

4. Difficulty in Reading English

Many people in India cannot read or understand the written language of English. This can hinder them from finding information about a specific topic. They may not be able to find relevant content, such as product details or professional advice, from their level of education. Transliteration will make it easier for people who do not have good fluency in English, to read about products and solutions online. Transliteration also enables faster dissemination of information and communication through the internet, making it easier for someone who does not understand English well to find useful information based on their level of education or experience.

Also Read: Is Website Localization Important For Edtech Companies In India?

5. English with a different Script

English is a common language throughout the world. However, some languages use different versions of the English alphabet. For example, the Chinese use the simplified Chinese script while other Asian countries, such as Japan, use the traditional Chinese script. 

In conclusion,  English to Marathi Transliteration is another phenomenon called ‘Indo-Transliteration .’It primarily happens in India, where non-English speakers type Indian text into English hardware keyboards. This practice has been rising and is a significant source of internet humor in India. It is also practiced by some Indians, especially those in Western countries, who use transliteration software to communicate with their native language speakers.