In the past few years, the trends of the Indian entertainment industry have undergone a dynamic transformation. This trend is completely driven by introducing a new player in the entertainment sector i.e. OTT (over-the-top) platforms. These provide customers with a new way to enjoy the content anytime, anywhere by simply using smartphones and an internet connection.

The most popular ones providing such streams Netflix and Amazon Prime have not only changed how people used to consume the content but also paved the way for a new era in the world of cinema. The most interesting fact is that this revolution is not only limited to India but also has spread on a worldwide scale.

This implies that the same content or even a storyline has to be delivered to large sections of audiences speaking diverse languages. To cater to such diverse linguistic needs translation activities play a major role.

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Let’s understand how such translation activities have increased access and user engagement for a larger section of the audience:

1. Provides a variety of content

Earlier the content was limited due to its steaming language which resulted in dissatisfaction among some people but the emergence of the OTT platforms resulted in an increase in the user engagement rate of the audience. The OTT platforms in India not only provide movies but also offers many different varieties of shows such as web series, podcast, and documentaries. This has led many people to stick to these platforms.

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2. Regional content

Earlier the cinema was somehow able to give entertainment but without any regional diversity with it. But today, the OTT platforms are successfully able to break these language barriers. These streaming platforms hire translation companies offering professional DOTA website translation solutions. This leads to generating content in multiple languages to satisfy the demand of a large number of people around the country.

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3. Creative freedom

Because of many restrictions in the entertainment sector many of the filmmakers were not able to describe their actual work to the audience. Creating content for OTT platforms has encouraged filmmakers to often have more artistic liberty. This gives them a golden opportunity to experiment with storytelling and handle different and socially important themes.

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4. Fresh and new talent

Ott led to the beginning of the new revolution in terms of both new talent in front and behind the cameras. Global opportunities were open for artists to showcase their skills and abilities in front of a wider number of people. This has led to the hunt for fresh faces and creative storytelling.

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5. Easily accessible

The people before OTT platforms had to go to the cinema or wait for the movie to be released on TV. That was not very convenient for the people. But accessing the content is just like a piece of cake for all the entertainment lovers today only because of the other platforms. People can watch their favorite content anytime, anywhere, and on multiple devices.

Streaming platforms make the content available for the people by taking the help of website translation agencies.

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6. Short forms of content

Apart from lengthy feature films and shows, other platforms have encouraged the popularity of short-form content such as mini web series, short TV shows, and even 10-15 min films, that give more variety of content options to the audience.

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Conclusion

Hence, we can conclude that the advent of OTT platforms has not only given new life to the cinema but has also changed the entertainment industry. Providing content to people in their desired language is very important to flourish. DOTA Website translation is the main reason for this revolution.

In essence, these platforms have not swapped the traditional cinema but have enriched and changed the cinematic experience.