Why Video Translation In Indian Languages Is Needed

[:en]India is among the wealthiest countries where their tradition, language, culture, and heritage have not been compromised. The nation has more than 21 languages that civilians most use. Due to this, a language like English is not used in most cases.

The problem that the nation is facing in terms of delivering services and products is the language barrier. For example, videos for your company or services may be useless because they may not get what you want to communicate to them if you use other languages.

Therefore, to penetrate the Indian market, you need to translate your website to the videos you use for marketing or services and product description. You will deliver or communicate with the Indians through their local languages through video translation.

Here is the reason why video translation in Indian languages is needed –

Reaching Native Speakers

Since many civilians use their native language to communicate, translating the videos to the Indian languages will reach more audiences. In India, a small percentage speak a popular language like English; however, the bigger percentage uses local languages. It means you will need to focus on their languages, and through video translation, you can reach more audiences.

With video translation in India, even when you establish your business as a video translation provider, you will have a vast opportunity because the services are required for learning purposes, business setup, advertisement, and many other reasons.

Also Read: Machine Translation – Easy Way To Translate Bulk Content Into Indian Languages

Ensure Accessibility

Most videos for entertainment, education, business, and other purposes are produced using English. However, you must translate them to reach the Indian market with these videos. Suppose you provide the services for video translation.

In that case, India is your niche because most of the videos available must be translated to India’s native languages to reach them and understand what is going on through visuals and the language used in the videos.

Source of engagement

If you watch a video translated to the language you most understand, you will have better engagement. Most people tend to watch only videos with the language they know.

For example, views are always fewer if a video is in another language or is not translated well. But for the videos in a native language or translated well, the viewer will be more, and the number of shares or likes will be higher because the engagement rate is higher.

Also Read: Transliteration API – The Best Way To Display Your Products In Indian Languages

Since most businesses, the education sector, and other fields dwell on how to engage with their audience, then video translation in Indian languages is the need of time. It is expected that 9 out of the 10 in the next 5 years will be Indian language users on Internet in India

Making the civilians in India feel valued

Remember, in many nations, English comes as the second language for the majority of the people. If someone shares a video in a language you do not understand; you may conclude that this is not meant for a specific category of people.

However, through the video translation, you can share the message in your video through a large group of people who use different languages. However, everyone will feel like the potential viewer targeted by the producer of the video.

Remember, many people associate with brands that make them feel valued. Therefore, you need video translation services to identify yourself with the Indian potential viewers.

Also Read: Translation API – Fast way for content translation In Indian languages

Bottom line

A company may produce videos to promote its services or products. And here, video translation will automatically become a must.

Remember that if video marketing is one of your strategies in India, you will have to invest in video translation to maximize the target audience you want to reach.

If you create videos or already have them, you have to make sure that they are translated to the Indian language to succeed in India. Video translation is a current need for you to penetrate the Indian market.[:]