Over 80% of the global internet users were comfortable using English as the prime language for communication. Almost all the websites were using the same language. By the end of 2010, merely 27.3% of global internet users were using English as the prime language for communication. Imagine how much the requirement for different languages on the website platform has increased these days. People from different countries access global websites and read the content displayed. It makes language translation service for a global business so important these days.
Crossing the boundaries
Most of the international brands are crossing boundaries to enter the potential foreign markets. India is the second biggest market in terms of internet users in the world. Almost all the big brands are trying to penetrate this market and create their own mark. How can a foreign brand penetrate a new market? It is where the content and Document Translation Services come in very handy.
The ideal way to connect with a colloquial population is by speaking its language. The behavior and language will create a bridge to connect with the locals easily. The same stands true for the businesses trying to enter a new market targeting a local audience. It means using native language for website and document translation will be the priority of a business offering its products and services to its new leads.
Crossing the boundaries and reaching out to the new leads can be only fruitful when a proper language translation service is used by a website portal. It can be automated by using multilingual content management system platforms. It can also be done using manual translation services offered by leading agencies in the market. Seeking a manual translation service is better than choosing an automated one. In order to convey the right tonality, a message needs to be translated in a local way so that the target audience can correlate with what a business is trying to sell.
What is a multilingual content management system?
We all know what a content management system is. A multilingual content management system is a platform that allows a user to create website content in different languages as per requirements. Previously, the website developers had to create different websites for different languages. These days, the introduction of multilingual content management system services helps a website to become multilingual and can work on a global approach in an optimum way.
In fact, maintaining multiple websites to cater to different language content is a tough job. It can also cause inconsistency in the content management and make a brand’s image marred. On using a multilingual CMS, a website can deliver content in chosen languages without causing any error or inconsistency in catering to information.
Creating relevant content with a local tone
If you are not an expert in the local language used by a target audience, you can hire a website translation service to get the job done. In fact, a manual translation service will appoint a team of local linguists to find the right essence and translate the content accordingly. Going for an automated translation service might deliver a mechanical tone that may not be fruitful for a brand’s image in a new market.
Choosing manual translation services will be ideal for creating relevant content for a local audience. There is more than grammatical translation needed in website content that a reader will relate to. The term ‘localization’ means adding language, cultural, and geographical expectations for tailoring website content so that it can fit into the thought process of a local audience. Choosing a proper translation service is very important as you will have to avoid cross-cultural errors and miscommunications.
Why your business needs a multilingual CMS?
A survey conducted in 2014 by Common Sense Advisory suggests that more than 72% of participants prefer their native language for website content. Consumers can easily connect with websites and their products/services. The following reasons how important it is to choose a multilingual CMS for your website.
- Saving time and other resources
Managing an online portal addressing audiences of different origins will need the assistance of a multilingual CMS in order to save time, money and other resources. By outsourcing the requirements to an adept agency, the job can be done within a short period. On choosing a multilingual CMS service, it will become a lot easier to streamline localization tools and content production. The process will also become simpler in nature allowing a business owner to operate smoothly in a new location. Hiring manual translation services will be ideal for websites looking for new local markets to enter.
- Bridging communication gap
As mentioned earlier, English is not the medium a website can rely on when it comes to proper communication with a target audience in a local market. When a user does not properly understand the message conveyed in website content, the chances of miscommunication increases considerably. Unless a user can correlate and connect with a website properly, he will not be able to make a proper buying decision. In fact, the conversion rate of a website will also drop. As it is clear that 72% of the users search for a website in a local tone to avail of a service or products, hiring Document Translation Services is very important. Consider an example of a digital bank operating in a particular area. Catering to a translated set of documents will help local users to understand terms and conditions. It will not keep them in a foggy state. They will be able to decide quickly and firmly based on the information displayed in the translated documents clearly.
- Generating more business
There is no doubt that a website using translation services will be able to generate more business. Generating leads will be easier. In fact, a website will be able to penetrate and make a permanent impression in the minds of new local users. Hence, the lead conversion rate of the website will increase leading to the generation of business and revenue in the long run. Using an adept website localization service, a website will gain more exposure in different markets. By looking at the diverse website traffic and considering multiple sets of local keywords, the search engines will pick up your website and increase its page ranking providing more exposure to your online business. On gaining a wide exposure from the multilingual translation service, you can generate more revenue in the long run.
- Competitive advantage
It is not easy to penetrate a pre-established market. The advent of multilingual CMS services has made it more convenient for online businesses to enter a new market and establish its reign. If a website is not locally translated, it will surely fall in terms of ranking. Eventually, it will become invisible to users. By choosing a multilingual translation service and using the benefits mentioned above, a business will find a competitive advantage on its side.
By hiring Manual Translation Services using multilingual CMS, your website will become a better portal for targeted users. If you refer to the points mentioned and the reasons explained you can easily understand how beneficial it will be for your future ventures in a local market.