About the Customer

A leading FMCG company aimed to broaden its reach and engage a diverse audience by incorporating five Indian regional languages into its website.

Solution

Devnagri AI provided comprehensive translation services, converting the website into five distinct Indian regional languages for the prominent FMCG company.

By addressing the company’s localization needs, Devnagri AI enhanced the website’s multilingual capabilities while ensuring a seamless and consistent user experience across all languages. The solution also included SEO-ready multilingual domains and uniform aesthetics across the site.

Impact

Following the localization by Devnagri AI, the company saw a 102% increase in organic traffic, resulting in higher customer engagement and content consumption from the targeted regions.

Devnagri-On-The-Air (DOTA) accelerated the website launch in Indian languages by 5 times, saving the company both time and costs while preserving high content accuracy.

Within a month of the website translation, the company’s official YouTube channel surpassed 100,000 subscribers. The company also won the Indian Digital Marketing Awards (IDMA), achieving a 76% boost in organic traffic, with Hindi traffic leading at a 53% share.

Considering these positive outcomes, the FMCG company chose to extend its partnership with Devnagri AI, reflecting their trust in Devnagri’s services and its commitment to achieving their goals.