India’s EdTech Market Growth Expected To Be 5X Through Vernacular Content

[:en]Sandip Ghatak, Chief Revenue Officer with over 12 Years experience in the Vernacular Industry with specialization in EdTech Industry shares Insights on Vernacular Language and How the Brands can build in ROI, Customer Connect, and Build USP.

Devnagri believes the growth in the Indian Edtech sector is all due to Access to the Internet, New Avenues of Education, Awareness, and Acceptability of Online Education by Students, Corporates, Educational Institutes, and the Government.

As per the projections, the Edtech Industry in India is poised to be a $ 3.5Bn Industry by 2022. One of the main factors for this growth is going to be the content available in multiple Indian languages to the students.

In India, only 10% of Indian Internet customers understand English which means that out of 750 Mn Internet users in India over 650Mn consume content in their own Native Language. For the Edtech Industry, this is a huge market in India, thus we have found that a lot of demand is there from Edtech Industry for making content available in local languages.

Some of the very popular languages for Edtech have been Tamil, Marathi, Oriya, Bengali, Punjabi. The content both in the form of Text as well as Video formats are being made available in Vernacular Languages.

Students are using these platforms for learning as well as testing their knowledge and skillsets. The growth of Vernacular Education is already getting a big boost due to the new education policies of the Government of Indian in which Education is made available in Vernacular. We already found that many Engineering Institutes have started to teach regular classes also to students in the state’s local language. This trend is going to continue and grow further

Video translation has huge demand these days as the Edtech has been provided to students using Video courses. Companies make the main video in English and they get the voice-over and subtitling done in the localized language.

In all these use cases Devnagri has been playing a pivotal role with its own AI Engine and a team of 5000+ translators making it possible for Edtech to go Vernacular at Scale and with Speed.[:]